“We were able to adapt quickly when the pandemic began because we’re a very agile company. We have been fully digital since 2014 – there’s no paper in our company except the photographs we sell so moving 90% of our non-production staff to homeworking was no problem. The changes we’ve made over the past couple of years helped us a lot. For example, we stopped attending trade shows two years before Covid and moved to 100% digital marketing, so the pandemic did not affect our marketing plans.”