Insight by... Florian Stellwag — Chief Executive Officer of Saal Digital, a maker of high-quality photographic products that joined the Ardian Expansion portfolio in November 2019 “We were able to adapt We use Instagram a lot now quickly when the pandemic and although our main users began because we’re a very historically are professional agile company. We have been photographers, digital channels fully digital since 2014 – there’s make us equally accessible no paper in our company to casual photographers, except the photographs who have used our services we sell so moving 90% of more during the pandemic. our non-production staff to Our key selling point in the end homeworking was no problem. is quality – this is what made The changes we’ve made it possible to switch to more over the past couple of years casual customers. helped us a lot. For example, we stopped attending trade Covid has taught us that things shows two years before Covid can change very quickly, and and moved to 100% digital what’s most important is to marketing, so the pandemic did be agile. It’s good to plan but not affect our marketing plans. it’s better to be able to adjust in the moment and create opportunities.” 2020 ACTIVITY REPORT 13